Near Field Communication (NFC) card tap technology is making it easier for shoppers to make fast and secure payments right from their phones. Disciple and JDCreaux, two creative advertising groups, partnered with Melanoma Institute Australia to take this technology to the streets as part of the Institute’s “Stop the Spread” campaign.
CauseWire - Week of November 10, 2015
The sign is equipped with a computer that can process donations made to the Melanoma Institute Australia, but the most impactful part of the campaign is an animation of growing melanoma that reduces in size as donations are made. Individual payments trigger a reduction of the animation to illustrate that every dollar makes a difference towards finding a cure.
Every six hours and Australian dies from melanoma; Australia has the highest incidence of melanoma in the world according to the Institute. You can learn more and make donations at Melanoma Institute Australia’s website.