The Ice Bucket Challenge was all the rage last summer.
The challenge, in case you live under a rock, involved people dumping buckets of ice over their heads, then challenging others on social media to do the same, all in the name of fighting ALS. The challenge lead to over 2 million tagged mentions on Facebook and raised millions for ALS research.
Now, the Today Show thinks it has found the ice bucket challenge’s successor, and it’s kind of gross.
It’s called the Twizzler Challenge and it involves two people chomping down on opposite sides of a Twizzler until ending in a kiss, Lady and the Tramp style. If you don’t kiss, you must donate.
According to the Today Show, the entire thing started with Willie Geist, who was challenged at Comedy Central’s 6th biennial “Night of Too Many Stars: America Comes Together for Autism” to, “sit down with “Orange Is the New Black” star Uzo Aduba to share a delicious slice of the licorice (they’d been dared by a Twitter user to use the stunt to raise money on the show).”
Geist then took the challenge to Meredith Vieira, who not only took the challenge but also donated $5,000 to New York Collaborates for Autism. She then challenged Matt Lauer and Kathie Lee Gifford, who happily made out on air for a good cause.
— TODAY (@TODAYshow) March 17, 2015
Those two then challenged Regis Philbin and Hoda Kotb. And so it begins.
However, not everyone is super onboard with this new marketing/charity stunt. Critics are calling it a marketing ploy by Twizzler to cash in on a charitable cause, while others are calling it just plain gross.
Pouring ice over your head for Ice Bucket Challenge to raise awareness is one thing but #TwizzlerChallenge is a pure, 100% marketing scheme.
— Megan Workman (@MeganWorkmanRT) March 18, 2015
— Amanda Lehner (@AmandaLehner) March 17, 2015
But we here at RYOT support doing just about anything to raise awareness, and cash, for a good cause. What do you think of the Twizzler Challenge?
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